Marketing Research Essentials 7th Edition

By: Carl McDaniel Jr. (Author), Roger Gates (Author)

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Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, "Marketing Research Essentials" is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.

Title: Marketing Research Essentials 7th Edition

Author Name: Carl McDaniel Jr. (Author), Roger Gates (Author)

Categories: Other,

Edition: 7

Publisher: U.S.A., Wiley: 2009

ISBN Number: 0470169702

ISBN Number 13: 9780470169704

Binding: Soft Cover

Book Condition: Good

Seller ID: 083440

Description: Good condition. Has highlighting. Marketing Research Essentials 7th Edition By Carl McDaniel Jr. (Author), Roger Gates (Author) Product Details Paperback: 528 pages Publisher: Wiley; 7 edition (December 21, 2009) Language: English ISBN-10: 0470169702 ISBN-13: 9780470169704 Product Dimensions: 8 x 9.5 inches

Keywords: Marketing Research Essentials 7th Edition