Marketing: The Core 2nd Edition

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MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketings 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thats equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors..

Title: Marketing: The Core 2nd Edition

Author Name: Roger Kerin (Author), Steven Hartley (Author), William Rudelius (Author)

Categories: Other,

Edition: 2

Publisher: U.S.A, McGraw-Hill: 2006

ISBN Number: 0073215740

ISBN Number 13: 9780073215747

Binding: Soft Cover

Book Condition: Very Good

Seller ID: 082130

Description: Very good condition. Text only. Marketing: The Core 2nd Edition By Roger Kerin (Author), Steven Hartley (Author), William Rudelius (Author) Product Details Paperback: 400 pages Publisher: McGraw-Hill/Irwin; 2 edition (February 21, 2006) Language: English ISBN-10: 0073215740 ISBN-13: 9780073215747 Product Dimensions: 0.9 x 8.4 x 10.6 inches

Keywords: Marketing: The Core 2nd Edition