M: Marketing

By: Dhruv Grewal (Author), Michael Levy (Author)

Price: $4.99

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M: MARKETING is the newest Principles of Marketing textbook on the market, and was created with students' and professors' needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Principles of Marketing - yet in a more condensed format that is easier for students to cover. It also contains gradable online assignments for instructors to assign. MARKETING also includes comprehensive teaching support and online supplements.

Title: M: Marketing

Author Name: Dhruv Grewal (Author), Michael Levy (Author)

Categories: Other,

Publisher: U.S.A, McGraw-Hill: 2008

ISBN Number: 0077240804

ISBN Number 13: 9780077240806

Binding: Soft Cover

Book Condition: Good

Seller ID: 082105

Description: Good condition. Text only, no access card. M: Marketing By Dhruv Grewal (Author), Michael Levy (Author) Product Details Paperback: 335 pages Publisher: McGraw-Hill/Irwin; 1 edition (January 7, 2008) Language: English ISBN-10: 0077240804 ISBN-13: 9780077240806 Product Dimensions: 10.7 x 8.9 x 0.6 inches

Keywords: M: Marketing