Microeconomics: A Contemporary Introduction Wall Street Journal Edition with Xtra! CD-ROM and InfoTrac College Edition

By: William A. McEachern (Author)

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This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal. Split volume available for the one-term principles of macroeconomics course, as well as a principles volume (Macro/Micro) for the two-term Principles of Economics course.

Title: Microeconomics: A Contemporary Introduction Wall Street Journal Edition with Xtra! CD-ROM and InfoTrac College Edition

Author Name: William A. McEachern (Author)

Categories: Other,

Edition: 6

Publisher: U.S.A, South-Western College Pub: 2002

ISBN Number: 0324072937

ISBN Number 13: 9780324072938

Binding: Soft Cover

Book Condition: Very Good

Seller ID: 081689

Description: used. like new. Text ONLY. Microeconomics: A Contemporary Introduction Wall Street Journal Edition with Xtra! CD-ROM and InfoTrac College Edition by William A. McEachern (Author) Paperback: 480 pages Publisher: South-Western College Pub; 6 edition (February 26, 2002) Language: English ISBN-10: 0324072937 ISBN-13: 9780324072938 Product Dimensions: 9.8 x 8.5 x 0.8 inches

Keywords: Microeconomics: A Contemporary Introduction Wall Street Journal Edition with Xtra! CD-ROM and InfoTrac College Edition