Basic Marketing Research 5th Edition

By: Gilbert A. Churchill (Author), Tom J. Brown (Author)

Price: $6.99

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This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

Title: Basic Marketing Research 5th Edition

Author Name: Gilbert A. Churchill (Author), Tom J. Brown (Author)

Categories: College Textbooks, Business Textbooks,

Edition: 5

Publisher: U.S.A., South-Western College Pub: 2003

ISBN Number: 0324190972

ISBN Number 13: 9780324190977

Binding: Hard Cover

Book Condition: Very Good

Seller ID: 064914

Description: Very good condition. Text only, no infotrac. Basic Marketing Research 5th Edition By Gilbert A. Churchill (Author), Tom J. Brown (Author) Product Details Hardcover: 768 pages Publisher: South-Western College Pub; 5 edition (June 2, 2003) Language: English ISBN-10: 0324190972 ISBN-13: 9780324190977 Product Dimensions: 11 x 8.8 x 1.2 inches

Keywords: Basic Marketing Research 5th Edition