The Media of Mass Communication, 2006 Update 7th Edition

By: John Vivian (Author)

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This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives. The mass media; books; magazines; newspapers; recordings; radio; movies; television; the Web; public relations; advertising; news; entertainment; media research; mass communication and its effects; mass media and society; global mass media; mass media, governance, and law; media ethics; visual messages; and mass media and political systems. Introductory media studies.

Title: The Media of Mass Communication, 2006 Update 7th Edition

Author Name: John Vivian (Author)

Categories: Other,

Edition: 7

Publisher: U.S.A., Allyn & Bacon: 2005

ISBN Number: 0205467016

ISBN Number 13: 9780205467013

Binding: Soft Cover

Book Condition: Good

Seller ID: 060658

Description: Good condition. Text only. The Media of Mass Communication, 2006 Update 7th Edition By John Vivian (Author) Product Details Paperback: 544 pages Publisher: Allyn & Bacon; 7th edition (April 4, 2005) Language: English ISBN-10: 0205467016 ISBN-13: 9780205467013 Product Dimensions: 10.7 x 8.5 x 0.9 inches

Keywords: The Media of Mass Communication, 2006 Update 7th Edition