Cases in Strategic Marketing [Hardcover]


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This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies, and involve "all" functional areas--Target marketing and Segmentation; Buyer Behavior; Industry structure; Environmental analysis; The marketing mix; Customer service and satisfaction; Financial analysis; and International. Appendices cover case analysis and financial analysis. Categorizes cases according to: Segmentation and Buyer Behavior; Industry Structure and Competitive Analysis; International; Product; Price; Promotion; Supply Chain and Distribution; Ethics and Social Responsibility; Comprehensive Cases. B>" For Marketing managers and strategists.

Title: Cases in Strategic Marketing [Hardcover]

Author Name: David Rosenthal (Author), Lew G. Brown (Author), David W. Rosenthal (Author)

Categories: Other,

Publisher: Prentice Hall; 1st Edition: 2000

ISBN Number: 0130863599

ISBN Number 13: 9780130863591

Binding: Hard Cover

Book Condition: Like New

Seller ID: 045719

Description: Like New condition. No writing or bends. David Rosenthal (Author), Lew G. Brown (Author), David W. Rosenthal (Author) Cases in Strategic Marketing [Hardcover] Prentice Hall; 1st edition Product Details Hardcover: 610 pages Publisher: Prentice Hall; 1st edition (March 15, 2000) Language: English ISBN-10: 0130863599 ISBN-13: 978-0130863591

Keywords: David Rosenthal (Author), Lew G. Brown (Author), David W. Rosenthal (Author) Cases in Strategic Marketing [Hardcover] Prentice Hall; 1st Edition