When Ads Work: New Proof That Advertising Triggers Sales (Hardcover)

By: Jones, John Philip

Price: $4.48

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More Description

This groundbreaking book demonstrates for the first time the link between advertising and consumer behavior. Shows how to measure the immediate effect of advertising on sales, demonstrating how strong campaigns can triple sales while weak ones can cut sales in half.

Title: When Ads Work: New Proof That Advertising Triggers Sales (Hardcover)

Author Name: Jones, John Philip

Categories: Other,

Publisher: U.S.A., Simon & Schuster: 1995

ISBN Number: 0029166624

ISBN Number 13: 9780029166628

Binding: Hardcover

Book Condition: Very Good

Jacket Condition: Very Good

Type: Book

Seller ID: 022964

Description: Very good condition. No interior writing or highlighting. When Ads Work: New Proof That Advertising Triggers Sales (Hardcover) By Jones, John Philip Product Description With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent. Product Details Hardcover: 240 pages Publisher: Simon & Schuster (April 1995) Language: English ISBN-10: 0029166624 ISBN-13: 978-0029166628 Product Dimensions: 9.3 x 6.1 x 1 inches

Keywords: When Ads Work: New Proof That Advertising Triggers Sales (Hardcover)