Cases in E-Commerce (Hardcover)

By: Rayport, Jeffrey F.; Jaworski, Bernard J.

Price: $8.99

Quantity: 1 available


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37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

Title: Cases in E-Commerce (Hardcover)

Author Name: Rayport, Jeffrey F.; Jaworski, Bernard J.

Categories: Other,

Publisher: U.S.A., McGraw-Hill/Irwin: 2001

ISBN Number: 0072500956

ISBN Number 13: 9780072500950

Binding: Hardcover

Book Condition: Very Good

Type: Book

Seller ID: 022774

Description: Very good condition. No interior writing or highlighting. Cases in E-Commerce (Hardcover) By Rayport, Jeffrey F.; Jaworski, Bernard J. Product Description 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors. About the Author Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group. Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit. Product Details Hardcover: 656 pages Publisher: McGraw-Hill/Irwin; 1 edition (May 11, 2001) Language: English ISBN-10: 0072500956 ISBN-13: 978-0072500950 Product Dimensions: 10 x 7.8 x 1.2 inches

Keywords: Cases in E-Commerce (Hardcover)