Icons of the American Marketplace: Consumer Brand Excellence (Hardcover)


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From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons.
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Title: Icons of the American Marketplace: Consumer Brand Excellence (Hardcover)

Author Name: American Benchmark Press; Abrams, Lee; Bryant, Gay; Gudis, Cathy; O'Dea, G. Kelly; Schmitt, Bernd; Shade, Roderick N.; Shevack, Brett; Stein, Joel; Terkuhle, Abby; Zimmerman, Jean Hoehn

Categories: Other,

Publisher: U.S.A., American Benchmark Press: 2007

ISBN Number: 0307383458

ISBN Number 13: 9780307383457

Binding: Hardcover

Book Condition: Very Good

Jacket Condition: No Jacket

Type: Book

Seller ID: 014223

Description: Very good condition. No interior writing or highlighting. Missing dust jacket. Icons of the American Marketplace: Consumer Brand Excellence (Hardcover) By American Benchmark Press; Abrams, Lee; Bryant, Gay; Gudis, Cathy; O'Dea, G. Kelly; Schmitt, Bernd; Shade, Roderick N.; Shevack, Brett; Stein, Joel; Terkuhle, Abby; Zimmerman, Jean Hoehn Product Description From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons. About the Author This book has been compiled by American Benchmark Press under the guidance of an accomplished Advisory Board: Lee Abrams, Senior Vice President and Chief Creative Officer, XM Sattelite Radio Gay Bryant, Editor-in-Chief, Success magazine Cathy Gudis, Professor, University of California, Riverside G. Kelly O'Dea, Former President, Foote Cone & Belding Bernd Schmitt, Professor, Columbia Business School Roderick N. Shade, President, Roderick N. Shade Inc. Interior Design Brett Shevack, Vice Chairman, Brand Initiatives, BBDO Joel Stein, Columnist, Los Angeles Times Abby Terkuhle, President, Aboriginal Entertainment Inc. Jean Hoehn Zimmerman, Retired Executive Vice President, Chanel Inc. Product Details Hardcover: 528 pages Publisher: American Benchmark Press; Limited edition (July 31, 2007) Language: English ISBN-10: 0307383458 ISBN-13: 978-0307383457 Product Dimensions: 10.6 x 9 x 1.5 inches

Keywords: Icons of the American Marketplace: Consumer Brand Excellence (Hardcover) American Benchmark Press College Textbooks Marketing Business MBATextbook Management Textbook