Marketing Management: The Millennium Edition

By: Kotler, Philip

Price: $9.99

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This world-wide best-selling book highlights the most recent trends and developments in global marketing--with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing--along with the opportunities and needs of the marketplace in the years ahead.

Title: Marketing Management: The Millennium Edition

Author Name: Kotler, Philip

Categories: Other,

Edition: 10

Publisher: Lebanon, Indiana, U.S.A., Prentice Hall: 1999

ISBN Number: 0130122173

ISBN Number 13: 9780130122179

Binding: Hardcover

Book Condition: Very Good

Type: Book

Seller ID: 031267

Description: Very good condition. Minimal highlighting. Marketing Management: The Millennium Edition By Kotler, Philip Product Description This world-wide best-selling book highlights the most recent trends and developments in global marketing with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Product Details Hardcover: 784 pages Publisher: Prentice Hall; 10 edition (July 19, 1999) Language: English ISBN-10: 0130122173 ISBN-13: 9780130122179 Product Dimensions: 9.8 x 8.2 x 1.5 inches

Keywords: Marketing Management: The Millennium Edition