Framework for Marketing Management Second Edition

By: Kotler, Philip

Price: $4.99

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"A Framework for Marketing Management" is a concise paperback adapted from Philip Kotler's #1 selling book, "Marketing Management." A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketing--and its relationship with the consumer.

Title: Framework for Marketing Management Second Edition

Author Name: Kotler, Philip

Categories: Other,

Edition: 2

Publisher: U.S.A., Prentice Hall: 2002

ISBN Number: 0131001175

ISBN Number 13: 9780131001176

Binding: Soft cover

Book Condition: Very Good

Type: Book

Seller ID: 028193

Description: Very good condition. Framework for Marketing Management Second Edition

Keywords: Framework for Marketing Management Second Edition