Market-Based Management Strategies for Growing Customer Value and Profitablility Third Edition

By: Best, Roger J.

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This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Coverage that goes "beyond" marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth. For marketing departments and business owners seeking the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability.

Title: Market-Based Management Strategies for Growing Customer Value and Profitablility Third Edition

Author Name: Best, Roger J.

Categories: Other,

Edition: 3

Publisher: U.S.A., Prentice Hall: 2002

ISBN Number: 013008218X

ISBN Number 13: 9780130082183

Binding: Soft cover

Book Condition: Like New

Type: Book

Seller ID: 022940

Description: Like New. May have slight shelfwear from storage. Market-Based Management Strategies for Growing Customer Value and Profitablility Third Edition By Best, Roger J. I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text. Product Details Paperback: 432 pages Publisher: Prentice Hall; 3 edition (December 31, 2002) Language: English ISBN-10: 013008218X ISBN-13: 978-0130082183 Product Dimensions: 9.4 x 7 x 0.8 inches

Keywords: Market-Based Management Strategies for Growing Customer Value and Profitablility Third Edition