Study Guide to accompany Marketing [Paperback] 6 Edition


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The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.

Title: Study Guide to accompany Marketing [Paperback] 6 Edition

Author Name: Eric Berkowitz (Author), Roger Kerin (Author), Steven Hartley (Author), William Rudelius (Author)

Categories: Other,

Edition: 6

Publisher: USA, McGraw-Hill/Irwin; 6 Edition: 1999

ISBN Number: 0073658170

ISBN Number 13: 9780073658179

Binding: Soft Cover

Book Condition: Good

Seller ID: 046010

Description: Good condition. No writing, slight shelf wear. Eric Berkowitz (Author), Roger Kerin (Author), Steven Hartley (Author), William Rudelius (Author) Study Guide to accompany Marketing [Paperback] McGraw-Hill/Irwin; 6 edition Product Details Paperback: 350 pages Publisher: McGraw-Hill/Irwin; 6 edition (August 16, 1999) Language: English ISBN-10: 0073658170 ISBN-13: 978-0073658179

Keywords: Eric Berkowitz (Author), Roger Kerin (Author), Steven Hartley (Author), William Rudelius (Author) Study Guide to accompany Marketing [Paperback] McGraw-Hill/Irwin; 6 Edition