Marketing Mistakes and Successes 9th Edition

By: Robert F. Hartley (Author)

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A behind-the-scenes look at today's biggest marketing mistakes and successes
Gain valuable insights by looking behind-the-scenes at some of today's most notable marketing successes and failures. With the Ninth Edition of this best-selling casebook, you'll learn how to make better decisions, implement strategies, avoid pitfalls, and seize opportunities.
In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite immersion in their various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career.
With the rest updated and revised, this Ninth Edition adds these eight new cases:
* PC Wars: Dell Computer vs. Gateway et al.
* Harley-Davidson: At Last
* Scott Paper, Sunbeam, and Al Dunlap
* The Grea t Firestone/Ford Explorer Tire Disaster
* McDonald's--A Titan Falters
* Snapple: A Sorry Acquisition
* MetLife--Deceptive Sales Tactics
* Newell Rubbermaid--Losing the Battle to Win Shelf Space
In the words of the philosopher, George Santayana, "Those who ignore history are doomed to repeat it." This guide may help you avoid mistakes similar to those already made by corporate giants.

Title: Marketing Mistakes and Successes 9th Edition

Author Name: Robert F. Hartley (Author)

Categories: Other,

Edition: 9

Publisher: Somerset, New Jersey, U.S.A., John Wiley & Sons Inc: 2003

ISBN Number: 0471446386

ISBN Number 13: 9780471446385

Binding: Soft Cover

Book Condition: Good

Seller ID: 037497

Description: Good condition. No interior writing or highlighting. Marketing Mistakes and Successes 9th Edition By Robert F. Hartley (Author) Product Description A behind-the-scenes look at today's biggest marketing mistakes and successes! Gain valuable insights by looking behind-the-scenes at some of today's most notable marketing successes and failures. With the Ninth Edition of this best-selling casebook, you'll learn how to make better decisions, implement strategies, avoid pitfalls, and seize opportunities. Product Details Paperback: 360 pages Publisher: Wiley; 9 edition (September 5, 2003) Language: English ISBN-10: 0471446386 ISBN-13: 9780471446385 Product Dimensions: 9.1 x 6 x 0.6 inches

Keywords: Marketing Mistakes and Successes 9th Edition