Marketing for Dummies

By: Hiam, Alexander

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Marketing is the most important thing that you do in business today, even if your job title doesn't have the word "marketing" in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, andGetting them to buy your productMaking sure that they are happy with their purchasesPersuading them to come back for more

What could be more important? Ever try to run a business without customers?

Marketing encompasses several specialized fields - from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. "Marketing For Dummies" shows you how.

While this guide delves deep into the classic four components of marketing - product, price, placement, and promotions - it reaches beyond the basics of how to design a simple marketing program and gives you insight intoCreating a compelling Internet strategySucceeding at trade showsProducing interesting labeling, billboards, and print adsUnderstanding point-of-purchase advertising

Sure, marketing can be a great deal of fun - it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And "Marketing For Dummies" has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.

Title: Marketing for Dummies

Author Name: Hiam, Alexander

Categories: Other,

Publisher: Somerset, New Jersey, U.S.A., Hungry Minds Inc: 1997

ISBN Number: 1568846991

ISBN Number 13: 9781568846996

Binding: Soft Cover

Book Condition: Very Good

Seller ID: 032613

Description: Very good condition. No interior writing or highlighting. Marketing for Dummies By Hiam, Alexander Product Description Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more Product Details Paperback: 400 pages Publisher: For Dummies (June 2, 1997) Language: English ISBN-10: 1568846991 ISBN-13: 9781568846996 Product Dimensions: 9.2 x 7.3 x 1 inches

Keywords: Marketing for Dummies