Marketing Seventh Edition


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Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Title: Marketing Seventh Edition

Author Name: Roger A. Kerin; Eric N. Berkowitz; Steven W. Hartley; William Rudelius

Categories: Other,

Edition: 7

Publisher: U.S.A., McGraw-Hill: 2002

ISBN Number: 0072553391

ISBN Number 13: 9780072553390

Binding: Hardcover

Book Condition: Fair

Type: Book

Seller ID: 029205

Description: Fair condition. Has writing/highlighting and tear in binding. CD-ROM included. Marketing Seventh Edition By Roger A. Kerin; Eric N. Berkowitz; Steven W. Hartley; William Rudelius Product Description Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Product Details Hardcover: 768 pages Publisher: McGraw-Hill/Irwin; 7 edition (July 2, 2002) Language: English ISBN-10: 0072553391 ISBN-13: 9780072553390 Product Dimensions: 11 x 9 x 1.2 inches

Keywords: Marketing Seventh Edition