The Power of Marketing Seventh Edition

By: Zikmund, William G.; d'Amico, Michael

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All of the hot topics are covered, including e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence. An appendix on marketing plans guides readers in developing marketing strategies for both large and small organizations. New e-commerce boxes focus on the impact of technology on global marketing and relationships. The Internet is now fully integrated throughout the book featuring marketing trends and issues along with a cross-functionality focus.

Title: The Power of Marketing Seventh Edition

Author Name: Zikmund, William G.; d'Amico, Michael

Categories: Other,

Edition: 7

Publisher: U.S.A., Thomson South-Western: 2001

ISBN Number: 0324028113

ISBN Number 13: 9780324028119

Binding: Hardcover

Book Condition: Good

Type: Book

Seller ID: 024586

Description: Good condition. Has highlighting. The Power of Marketing Seventh Edition By Zikmund, William G.; d'Amico, Michael Product Description This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment. Product Details Hardcover: 736 pages Publisher: South-Western Educational Publishing; 7th edition (December 2000) Language: English ISBN-10: 0324028113 ISBN-13: 978-0324028119 Product Dimensions: 10.9 x 8.5 x 1.2 inches

Keywords: The Power of Marketing Seventh Edition