Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing) (Hardcover) Eighth Edition

By: Kotler, Philip

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Very good condition. No interior writing or highlighting. Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing) (Hardcover) Eighth Edition By Kotler, Philip Product Description Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance. From the Publisher Best-seller world-wide, the ninth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance. Product Details Hardcover: 816 pages Publisher: Prentice Hall; 8th edition (January 1994) Language: English ISBN-10: 0137228511 ISBN-13: 978-0137228515 Product Dimensions: 10 x 8 x 1.1 inches

Title: Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing) (Hardcover) Eighth Edition

Author Name: Kotler, Philip

Categories: Other,

Edition: 8

Publisher: U.S.A., Prentice Hall: 1994

ISBN Number: 0137228511

ISBN Number 13: 9780137228515

Binding: Hardcover

Book Condition: Very Good

Type: Book

Seller ID: 022978

Keywords: Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing) (Hardcover) Eighth Edition