E-Commerce: Business on the Internet (Paperback)

By: McLaren, Constance H.; McLaren, Bruce J.

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This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.

Title: E-Commerce: Business on the Internet (Paperback)

Author Name: McLaren, Constance H.; McLaren, Bruce J.

Categories: Other,

Publisher: U.S.A., Course Technology: 1999

ISBN Number: 0538689188

ISBN Number 13: 9780538689182

Binding: Soft cover

Book Condition: Very Good

Type: Book

Seller ID: 022977

Description: Very good condition. No interior writing or highting. E-Commerce: Business on the Internet (Paperback) By McLaren, Constance H.; McLaren, Bruce J. Product Description This book shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting. Product Details Paperback: 288 pages Publisher: Course Technology; 1 edition (April 13, 1999) Language: English ISBN-10: 0538689188 ISBN-13: 978-0538689182 Product Dimensions: 10.8 x 8.3 x 0.4 inches

Keywords: E-Commerce: Business on the Internet (Paperback)