Marketing Management: A Strategic Approach (The Irwin series in marketing) (Hardcover)

By: Boyd, Harper W.; Walker, Orville C.

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Very good condition. No interior writing or highlighting. Marketing Management: A Strategic Approach (The Irwin series in marketing) (Hardcover) By Boyd, Harper W.; Walker, Orville C. Product Description This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. Product Details Hardcover: 920 pages Publisher: McGraw-Hill Inc.,US (November 1, 1989) Language: English ISBN-10: 025605827X ISBN-13: 978-0256058277

Title: Marketing Management: A Strategic Approach (The Irwin series in marketing) (Hardcover)

Author Name: Boyd, Harper W.; Walker, Orville C.

Categories: Other,

Publisher: U.S.A., McGraw-Hill Inc.: 1989

ISBN Number: 025605827X

ISBN Number 13: 9780256058277

Binding: Hardcover

Book Condition: Very Good

Type: Book

Seller ID: 022969

Keywords: Marketing Management: A Strategic Approach (The Irwin series in marketing) (Hardcover)