E-Business: Roadmap for Success (Addison-Wesley Information Technology Series) (Paperback)

By: Kalakota, Ravi; Robinson, Marcia; Tapscott, Don

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What makes companies like Federal Express and Charles Schwab so successful in the new world of electronic business, while equally capable companies flounder? Tomorrow's winners have re-architected themselves to leverage e-business technologies, processes, and culture -- and to overcome the obstacles that stand in their way. You can do it too, and e-Business: Roadmap for Success shows you how, one step at a time. This book explains why so many companies are "in denial" about electronic business -- and how you can break through to make real change. Learn how to place technology at the heart of business strategy where it belongs. Walk step-by-step through defining the key issues facing your company, and discover practical ways to re-create your business structures and technical architectures for maximum flexibility, scalability, and responsiveness. Use outsourcing in new, more sophisticated ways -- with the goal of delighting customers, not simply cutting costs, e-Business: Roadmap for Success is grounded in detailed case studies and the authors' extensive experience in implementing e-business initiatives at many of the world's largest companies. From start to finish, it is realistic, insightful, and, above all, actionable.

Title: E-Business: Roadmap for Success (Addison-Wesley Information Technology Series) (Paperback)

Author Name: Kalakota, Ravi; Robinson, Marcia; Tapscott, Don

Categories: Other,

Publisher: U.S.A., Addison-Wesley: 1999

ISBN Number: 0201604809

ISBN Number 13: 9780201604801

Binding: Soft cover

Book Condition: Very Good

Type: Book

Seller ID: 022906

Description: Very good condition. Minimal writing. E-Business: Roadmap for Success (Addison-Wesley Information Technology Series) (Paperback) By Kalakota, Ravi; Robinson, Marcia; Tapscott, Don To the uninitiated, e-business refers solely to the process of buying and selling goods over the Net. In our increasingly interactive age, however, it actually means much more. e-Business: Roadmap for Success, by Ravi Kalakota and Marcia Robinson, defines the term as "the complex fusion of business processes, enterprise applications and organizational structure necessary to create a high-performance business model." Kalakota and Robinson--specialists in the field who serve as founder-CEO and president, respectively, of a company called e-Business Strategies--show how to employ its tenets to compete more effectively in today's brave new world. Aiming at managers who recognize the need to plan and implement just such a course of action, the authors (with help from some pioneers currently practicing these techniques) offer solid advice for designing interrelated strategies focused on customer relationships, resource planning, order management, and supply chains, and on evaluating investments needed to make them a reality. Describing efforts undertaken by successful e-businesses such as Charles Schwab, which adopted a system that provides sales reps with real-time access to information on customers and appropriate new products, the two chart the course that trailblazing companies are following and savvy business people would be wise to emulate. Product Details Paperback: 378 pages Publisher: Addison-Wesley 1 edition (June 1999) Language: English ISBN-10: 0201604809 ISBN-13: 978-0201604801 Product Dimensions: 9.1 x 7.6 x 0.8 inches

Keywords: E-Business: Roadmap for Success (Addison-Wesley Information Technology Series) (Paperback)