Principles of Marketing: A Global Perspective Second Edition

By: Semenik, Richard J.; Bamossy, Gary J.

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Very good condition. No interior writing or highlighting. Principles of Marketing: A Global Perspective Second Edition By Semenik, Richard J.; Bamossy, Gary J. Product Description Presents principles of marketing in a global environment. This text is primarily targeted at the four-year undergraduate market and also as an introductory course at MBA level. Product Details Hardcover: 640 pages Publisher: South-Western Educational Publishing; 2 Sub edition (January 1995) Language: English ISBN-10: 0538839139 ISBN-13: 978-0538839136 Product Dimensions: 10.2 x 8.2 x 1.2 inches

Title: Principles of Marketing: A Global Perspective Second Edition

Author Name: Semenik, Richard J.; Bamossy, Gary J.

Categories: Other,

Edition: 2

Publisher: U.S.A., South-Western Educational Publishing: 1995

ISBN Number: 0538839139

ISBN Number 13: 9780538839136

Binding: Hardcover

Book Condition: Very Good

Type: Book

Seller ID: 022851

Keywords: Principles of Marketing: A Global Perspective Second Edition