Global Marketing Management Cases and Readings Second Edition

By: Buzzell, Robert D.; Quelch, John A.; Bartlett, Christopher

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Very good condition. Minimal writing. Global Marketing Management Cases and Readings Second Edition By Buzzell, Robert D.; Quelch, John A.; Bartlett, Christopher Product Description Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Product Details Paperback: 464 pages Publisher: Addison Wesley Publishing Company; 3rd edition (January 1992) Language: English ISBN-10: 0201542803 ISBN-13: 978-0201542806

Title: Global Marketing Management Cases and Readings Second Edition

Author Name: Buzzell, Robert D.; Quelch, John A.; Bartlett, Christopher

Categories: Other,

Edition: 2

Publisher: U.S.A., Addison Wesley Publishing Company: 1992

ISBN Number: 0201542803

ISBN Number 13: 9780201542806

Binding: Soft cover

Book Condition: Very Good

Type: Book

Seller ID: 022778

Keywords: Global Marketing Management Cases and Readings Second Edition