Persuasion and Influence in American Life (Paperback) Second Edition

By: Woodward, Gary C.; Denton, Robert E.

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Very good condition. No interior writing or highlighitng. Persuasion and Influence in American Life (Paperback) Second Edition By Woodward, Gary C.; Denton, Robert E. Product Description Well-researched. Unusually coherent. Stimulating. Comprehensive. A top-notch revision of an already fine book! Those familiar with the past editions of this solid and comprehensive introduction to persuasion will welcome the finely tuned Fourth Edition. In it, the authors present the nature and process of social influence in a number of relevant, interesting, and current contexts. Numerous, rich examples drawn from advertising, public relations, politics, religion, education, and the mass media help students recognize the subtle and overt persuasive influences in their own lives. Pertinent discussions of both effective persuasion skills and critical analytic skills equip students with the tools to handle, in a credible, ethical manner, the enormous diversity of persuasive activities going on around them. The interplay of audiences and messages is highlighted in every chapter. This engaging blend of classical persuasion, social psychology, theory, and practice provides readers with a solid foundation to think critically about the persuasion of others and to become effective persuaders themselves. Product Details Paperback: 418 pages Publisher: Waveland Pr Inc; 2nd edition (March 1992) Language: English ISBN-10: 0881336424 ISBN-13: 978-0881336429 Product Dimensions: 9.5 x 7.2 x 1 inches

Title: Persuasion and Influence in American Life (Paperback) Second Edition

Author Name: Woodward, Gary C.; Denton, Robert E.

Categories: Other,

Publisher: U.S.A., Waveland Pr Inc: 1992

ISBN Number: 0881336424

ISBN Number 13: 9780881336429

Binding: Soft cover

Book Condition: Very Good

Type: Book

Seller ID: 017445

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