The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (Paperback)

By: Jean-Noël Kapferer (Author)

Price: $47.04

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New Condition. The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (Paperback). Jean-Noël Kapferer (Author). Product Details Series: New Strategic Brand Management: Creating & Sustaining Brand Equity Paperback: 512 pages Publisher: Kogan Page; Fifth Edition edition (February 15, 2012) Language: English ISBN-10: 0749465158 ISBN-13: 978-0749465155 Product Dimensions: 7.5 x 1.1 x 9.6 inches

Title: The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (Paperback)

Author Name: Jean-Noël Kapferer (Author)

Categories: Other,

Publisher: U.S.A., Kogan Page: 2012

ISBN Number 13: 9780749465158

Binding: Soft Cover

Book Condition: New

Seller ID: 117204

Keywords: The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (Paperback)