Winning at New Products: Creating Value Through Innovation

By: Robert G. Cooper (Author)

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For more than two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. "Winning at New Products" cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch.

Title: Winning at New Products: Creating Value Through Innovation

Author Name: Robert G. Cooper (Author)

Categories: Other,

Edition: 4

Publisher: U.S.A., Basic Books: 2011

ISBN Number: 0465025781

ISBN Number 13: 9780465025787

Binding: Soft Cover

Book Condition: Good

Seller ID: 116149

Description: Good condition. Winning at New Products: Creating Value Through Innovation By Robert G. Cooper (Author) Product Details Paperback: 408 pages Publisher: Basic Books; Fourth Edition edition (July 12, 2011) Language: English ISBN-10: 0465025781 ISBN-13: 9780465025787 Product Dimensions: 6 x 0.9 x 9.3 inches

Keywords: Winning at New Products: Creating Value Through Innovation