Absolut Sequel.: The Absolut Advertising Story Continues

By: Richard W. Lewis (Author)

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Includes CD-ROM.
"Absolut Sequel" is the eagerly anticipated follow-up to the New York Times bestseller, "Absolut Book." This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since "Absolut Book's" release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in "Absolut Sequel" are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.
This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. "Absolut Sequel" is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

Title: Absolut Sequel.: The Absolut Advertising Story Continues

Author Name: Richard W. Lewis (Author)

Categories: Other,

Publisher: U.S.A., Periplus Editions: 2005

ISBN Number: 0794603319

ISBN Number 13: 9780794603311

Binding: Soft Cover

Book Condition: New

Seller ID: 113777

Description: New. May have slight shelfwear from storage. Absolut Sequel.: The Absolut Advertising Story Continues By Richard W. Lewis (Author) Product Details Paperback: 288 pages Publisher: Periplus Editions (HK) ltd.; Paperback with disc edition (October 15, 2005) Language: English ISBN-10: 0794603319 ISBN-13: 9780794603311 Product Dimensions: 9 x 0.8 x 11.5 inches

Keywords: Absolut Sequel.: The Absolut Advertising Story Continues